GreenR
A smart product that helps you manage and dispose of personal waste correctly, and reduce the waste sent to landfills by providing the right information in an intuitive and effortless manner.
OVERVIEW
There is a growing trend towards urban farming, with people wanting to live a more eco-friendly and sustainbale llifestyle. Urban Farming also makes use of any free land around cities, reduces transportation costs, and delivers fresh food right from the plant.
Duration:
3 months ( Feb 2019 - May 2019 )
Team:
Shashank Jain / Vincent Cheng / Lauren Masey
My Role:
• Performed primary and secondary research through user interviews, ethnographic studies and journey map co-creation to understand the process of urban farming.
• Performed primary and secondary research through user interviews, ethnographic studies and journey map co-creation to understand the process of urban farming.
• Iteratively refined ideas through feedback and testing on various fidelity levels of prototypes.
• Lead visual design and storytelling presentation flow to present the solution
CHALLENGE
There is a growing trend towards urban farming, with people wanting to live a more eco-friendly and sustainable lifestyle. Urban Farming also makes use of any free land around cities, reduces transportation costs, and delivers fresh food right from the plant.
How can we reduce Personal Trash?
/ Determining Scope
Of all the ways we generate waste....
We selected Improper recycling as it would have maximum effect on reducing trash
PROMPT
WHAT
How might we nudge people to Recycle trash properly to reduce the amount of Landfill waste ?
HOW
IDENTIFYING USER NEEDS
/ Initital Assumptions
We think Recycling is Hard because of
Lack of Knowledge
Lack of Responsibility
Lack of Infrastructure
/ Ethnographic Study
We observed existing trash cans and peoples disposal habits for hours around our campus, and public spaces.
Key Takeaways :
No consistent visual color language.
Unclear Information on receptacles.
Disposal as per prior knowledge
/ Intercept Interviews
We conducted intercept interviews, where we intercepted willing people on the road to have a quick chat about their recycling habits and thoughts.
Key Takeaways :
Try to recycle when they can.
Dont always have proper information
Dont have resources outside to properly recycle.
/ User Interviews
We conducted detailed in-person interviews with 9 people at their homes to understand in-depth their views, methods, and approach to waste management and recycling. We structured the interview in 4 broad segments as below.